Porty, KAC's new character, is inspired by the shape of an aircraft and designed creatively to encompass the idea of a “paper plane”, which represents dreams and hope.
It represents the members of all 14 airports nationwide who endeavors to provide safe and convenient services while featuring friendly and attractive appearances while appealing to all generations.
Lee Hyun-se, one of the most renowned cartoonists in Korea helped with the design, the name, which is a combination of “Port” from “airport” and “ty” from “safety”, was finalized through a naming contest.
The sturdy and large wings symbolize KAC's responsibility and volition to always prioritizing safety, while the bold lines encompassing the wings represent the runways, an airports main feature. The wheel-cum-leg for takeoff and landing represents a creative and trusted state-owned company. Meanwhile, the eyes and the goggles protecting them are in the shape of the cockpit windows, which contain the corporate values of ensuring safety and looking towards the future with a widened perception.
The Porty's blue color expresses integrity and trust, innovation and communication, along with KAC's roles and values, which has paved a safe and comfortable road in the sky, while the yellow paper plane on top of Porty’s head represents dreams, hope and passion, the three corporate philosophies of KAC. Everyone at KAC will keep endeavoring together with Porty in order to emerge as the global standard aviation public company through trust and love of people.